WAYFIND
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How Stores Can Turn Impossible Into the Inevitable

by Michael Margolis, Storied (October 8, 2019)
 
Another book on storytelling?
 
I have dozens in my office. Story and leadership, story and marketing, story and change, story and writing, story and relationships, story and cooking, just to name a few. Over the years, however, I’ve noticed the authority Michael Margolis holds for innovators and leaders in diverse industries. He is known as an authentic, brilliant, and fun master of storytelling and cultural anthropology. A shaman for disruptors. And a chocolate addict. 
 
Michael offers three steps of his foundational framework, listed in the table of contents. In an era where we are suspicious of three-step oversimplifications, that’s a strike against the book, or so I thought. Michael goes there. And that’s where we, the readers, are.
 
No matter how complex the world has become, we need a method that is real, doable, and...
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If You Hate the Process of Change, Change Is Going to Be Hard On You: Here is how to make it easier

You stand at the threshold, present and lucid.

One foot in the known and one in the unknown.

There is no judgment. There is no force. There is no rush.

You are safe and aware of your freedom to be yourself.

Even if you do not know who you are.

 

Rays of amber light were arriving in our kitchen. It was that in-between time, dusk, when the war of New York City gives way to its peace.

My wife was stirring a boiling pot of coconut curry soup, and we were having a sweet-spot conversation—intense and gentle at the same time.

That past weekend we had hosted a young couple seeking marital advice, so she asked, “What did you notice about the evening?” An issue emerged, namely my propensity to fill up space with words.

Talking limited me professionally, relationally, and spiritually. Secretly, I was ashamed of it. So, the conversation hit a nerve.

I stood in the middle of the kitchen seen and accepted. There was an urgent calm.

She moved away from the stove and, as if...

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GOING FERAL: HOW TO BE YOURSELF AND MAKE MONEY

The way we work is changing rapidly. The number of us who have opted out of traditional corporate or government employment is growing. According to such sources as Forbes and Public Sector Digest, by the year 2020, 40 to 50 percent of the workforce in the U.S. will be freelancers. By 2030 we will be the majority.

Moving from cubicles to freedom is appealing for many reasons. Perhaps the most significant is the fresh air of possibility and permission to create products, services, and ideas that would never be possible in the often monochromatic, dehydrated, and angular space of traditional business.

Corporations and government organizations are also awakening to the realization that human freedom and a sense of purpose make business sense. Those living in denial of this softer but more powerful aspect of business will be awakened one day soon by the success of their competitors.

But that’s what they have to worry about.

The Nursery of Creativity

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