by Michael Margolis, Storied (October 8, 2019)
Another book on storytelling?
I have dozens in my office. Story and leadership, story and marketing, story and change, story and writing, story and relationships, story and cooking, just to name a few. Over the years, however, I’ve noticed the authority Michael Margolis holds for innovators and leaders in diverse industries. He is known as an authentic, brilliant, and fun master of storytelling and cultural anthropology. A shaman for disruptors. And a chocolate addict.
Michael offers three steps of his foundational framework, listed in the table of contents. In an era where we are suspicious of three-step oversimplifications, that’s a strike against the book, or so I thought. Michael goes there. And that’s where we, the readers, are.
No matter how complex the world has become, we need a method that is real, doable, and...