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How Stores Can Turn Impossible Into the Inevitable

by Michael Margolis, Storied (October 8, 2019)
 
Another book on storytelling?
 
I have dozens in my office. Story and leadership, story and marketing, story and change, story and writing, story and relationships, story and cooking, just to name a few. Over the years, however, I’ve noticed the authority Michael Margolis holds for innovators and leaders in diverse industries. He is known as an authentic, brilliant, and fun master of storytelling and cultural anthropology. A shaman for disruptors. And a chocolate addict. 
 
Michael offers three steps of his foundational framework, listed in the table of contents. In an era where we are suspicious of three-step oversimplifications, that’s a strike against the book, or so I thought. Michael goes there. And that’s where we, the readers, are.
 
No matter how complex the world has become, we need a method that is real, doable, and...
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THAT WORLD IS IN THIS WORLD

Breathtakingly beautiful (see pic), the largest cave in the world, Hang Sơn Đoòng in Vietnam. It was discovered by a local man named Hồ Khanh in 1991, God bless him. The whistling sound of wind and the roar of a rushing stream in the cave heard through a small entrance, as well as the steep descent, prevented the local people from ever entering the cave.

I have a fear of small enclosed spaces, sometimes waking up in a sweat from a dream in which I have to crawl through a pipe as a spy (I must have seen a movie like that when I was a kid). But there are enclosed spaces more spacious than the skies. They often have an access that will reveal itself to us only if we want to live alive.

I have realized that I live life in proportion to the breadth and depth of my attention. I have come to believe that life gives itself only to those who pay attention and it gives itself only in proportion to that attention.

To change our life, we have one lever, really. What we choose to pay...

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